Mcdonald's our "Trusted Friend"

AWA KEINDE 03/12/2010



Based on the"Fast Food Nation:The Dark Side of All-American Meal" of Eric Schlosser, published in 2001 ,major a agencies now have children' divisions ,and a variety of marketing firms focus solely on kids.Depenting to the author, the marketer explained that the goal of such advertising "is not just getting kids to whine ,it's giving them a specific reason to ask for the product."This may be what has motivated McDonald's to make of their restaurants adequate places for everyone even kids;the playing areas and the ''Happy Meals "give to children another reason to prefer the McDonald's Corporations."You want the very best for your kids,and so
do we .That's why we have made of quality a top priority" is one of the companies
advertising adressed to parents and showing them how the company can be trusted
.Indeed, Schlosserrote in the page fifty of the same book that the new radio
and television advertisinghad to make people that McDonald's still cared
about them."the challenge of thecampaign is to make customers believe
that McDonald's is their "Trusted Friend.'"'wrote Ray Bergold,the chain's top
marketing executive.
Their casual local and familiar restaurants are simply , but skillfully decorated.Few
hours of concentration in their locals have shown that McDonald's are truly for all
economic classes ,all categories of ages.Customers were entering and going
,eating ,discussing and laughing giving to the local a specific ambiance and
eliminating all kind of morosity.The mixed odor of tea and sandwishes make me
feel like having a cup of their famous Cappucino with one or two sandwishes.
The McDonald's power is maybe emphasized by their collaboration with brands like.
AT&T and Coca-Cola."The marketing alliances with other brands were intended to
create positive feelings about McDonald's ,making consumers associate one thing
they liked with another."Schlosser wrote that americans already drink soda at an
annual rate of about fifty-six gallons per person.In the page fifty four of the''Fast
Food Nation :The Dark Side of All-American Meal" a top executive said that "today
McDonald's sells more Coca-Cola than anyone else in the world."Again on their
perspective to satisfy the youngest generation ,the "Golden Arches " work with
Minute Maid to offer famous apple juice.
With all ages audience McDonald's are using strategies such as innovations
,synergy and kids advertising to capture the interest of its audience and
consequently maintain the brand. McDonald’s ,"I am loving it".