outline essay number 1

ESSAY 1 OUTLINE
Introduction

1. The presence of fast food advertising at schools is due to two main reasons.
· The silent corporations between schools and fast food chains.
· Students are now the target of intensive and specialized food marketing and advertising
efforts.
2. Schools are not the appropriate place for fast food advertising.
Conclusion


The presence of fast food advertising at school is the result of a silent corporation
between fast food chains and schools administrations. In fact most ads at schools are
promoting companies that have their vending machines, snack bars, or fast food stands in the
same school. In a survey done in California, 53%of responding California School Districts
reported that their school sold Taco Bell. The corporation between schools and fast food chains is
considerably increasing .In fact “in 1990 2% of public schools participating in the national school
lunch sold brand name fast foods, by 2003, the number had risen to 65%”(Harris).The
frequency of fast foods ads and the extraordinary growth of fast food restaurants at schools is
mainly due to the profits schools gain from these companies. Indeed, fast foods chains help
school services programs to remain financially stable. Budget shortfalls are forcing school to
allow corporations access to students in exchange for badly needed money , and educational
materials ”Among districts that have fast foods, 88 % reported using profits to support food
service operations. Others said the profits pay for extracurricular activities, athletics, and
educational programs” (Bodenhord).The financial profit is actually why school administrations
open the doors to fast foods companies , therefore facilitating the corruption of students.
In the recent years, fast food ads are frequent at schools because the food industry in the US
has viewed children and adolescents as a major market force. Children and adolescents are now
the target of intense and specialized food marketing and advertising efforts. Food marketers are
interested in youth as consumers because “they have their own purchasing power, they
influence their parents' buying decisions and they're the adult consumers of the future”(Media
awareness network).